There are few things that can be as fun, exciting and creative for company executives as creating a business trademark, whether starting a new business or modernizing the look of an established company. Trademarks are arguably the most identifying feature of a business. A strong and unique trademark can help consumers identify a company at a glance, whether it’s a locally-known Texas supermarket chain or a nationally-recognized auto brand.
However, just as with many other business aspects, trademarks can be copied or infringed upon. This is one reason why it’s important to establish a distinctive trademark that’s easily distinguished from others. To create a strong trademark (and to prevent accidentally infringing upon others), the International Trademark Association’s website provides several suggestions:
- Invent or coin a term for the trademark that has no meaning to other businesses or individuals.
- Use a dictionary definition or phrase that is unrelated to the company’s services or products but creates interest.
- Design a stylized symbol, pattern or letter that’s unlike others in the business world and can become easily recognizable or even iconic.
- Search business directories and online for trademarks in the preferred region of business before settling on a design.
- Be aware of local phrases and customs so that a trademark does not accidentally offend or confuse foreign customers.